JAMES CAMPBELL
creative director | animator
I’m a strategic, adaptable, hands-on creative leader with grit and tenacity. With 15+ years of experience in delivering innovative marketing campaigns and brand strategies, I’ve grown companies into their potential. I have a track record of transforming creative concepts into high-impact projects leading to a 500% increase in brand awareness. My proven expertise in leading teams, managing relationships, and project execution have led to 30%+ increases in sales. I’m adept at blending creative direction with data-driven insights, strengthening brand presence and exceeding business goals.
01 TECHNOLOGY
MY SKILL SET IN SOFTWARE
ADOBE PHOTOSHOP
95%
ADOBE ILLUSTRATOR
95%
ADOBE AFTER EFFECTS
95%
ADOBE PREMIERE PRO
90%
ANIMATION
90%
AIRTABLE
85%
WRIKE
85%
META
80%
AI
80%
02 CASE STUDIES
03 Experience
2024-PRESENT
SEAT CONCEPTS
I lead creative strategy and execution across digital, print, and experiential channels, ensuring projects align with business goals and product identities. I work closely with internal teams to turn business objectives into creative solutions that have driven awareness up by 300%. I also manage and mentor a talented team, fostering a collaborative and innovative environment, ensuring the brand vision stays consistent and evolves to remain relevant to the intended audience. This has driven sales up by 23% over the past year.
2023-2024
STINKER STORES INC.
I led Stinker's digital presence across website, social media, signage, and app, ensuring content aligned with the brand's identity and industry trends. My efforts drove up engagement by 400%. I also managed international vendor relationships to support digital initiatives, driving project and campaign success. We built and optimized the Stinker app and loyalty program through data-driven insights, leading to a 25% market penetration in the first quarter of the launch. In collaboration with internal teams we executed seasonal campaigns and product launches. These were aimed at boosting engagement and drove sales up by 30%.
2020-2023
WESTERN POWER SPORTS (WPS)
I collaborated with internal creative teams, executives, and stakeholders to ensure alignment and effective communication for seven brands. I maintained project goals and exceeded expectations. I achieved a 30% reduction in marketing department expenditure by streamlining creative processes, eliminating redundancies, and consistently meeting milestones within budget over three years. I also stablished the 3D and animation initiatives for the company. Social, print, and event creative marketing was responsible for a 500% increase in brand awareness across four brands and contributed to a 20% growth in overall brand performance. It was later discovered that these efforts were attributed to the company being acquired.
2016-2020
BLACKTSHIRT.COM
I managed all strategic design processes and business operations across eCommerce, web, digital, print, social, and video production, driving over 800% revenue growth through creative marketing campaigns and brand awareness. By leading client growth and team innovation, I set artistic direction and aligned marketing strategies with business objectives, resulting in significant B2B/B2C success and optimized internal logistics.
CONTACT
Feel free to reach out for any opportunities or collaborations via the form or LinkedIn. Let's create something amazing together!