

With over 15 years of experience in design and digital advertising, James is an accomplished Creative Director known for blending storytelling and creative expertise with a strategic approach. He leads cross-functional teams in crafting impactful solutions across digital, social, event, animation, video, and print media, consistently driving results. James’ work has generated over $200 million in gross revenue, showcasing his ability to deliver successful advertising campaigns that resonate with audiences. His leadership and vision have shaped creative direction for top-tier brands, helping them connect with their target markets in meaningful ways.
01 TECHNOLOGY
MY SKILL SET IN SOFTWARE
ADOBE PHOTOSHOP
95%
ADOBE ILLUSTRATOR
95%
ADOBE AFTER EFFECTS
95%
ADOBE PREMIERE PRO
90%
ANIMATION
90%
AIRTABLE
85%
WRIKE
85%
META
80%
AI
80%

02 CASE STUDIES
03 Experience
2024-PRESENT
SEAT CONCEPTS
As Creative Director, I lead the development and execution of creative strategies for multi-channel marketing campaigns, ensuring consistency across print, digital, and experiential touchpoints. I collaborate with cross-functional teams and clients to create visually compelling narratives that align with business objectives, maintaining high design standards while leveraging industry trends to drive brand awareness and customer engagement.
2023-2024
STINKER STORES INC.
As Category Manager for Digital and Loyalty Engagement, I led the design and execution of digital campaigns across web, social media, signage, and app platforms. By collaborating with vendors and cross-functional teams, I drove seasonal campaigns and product launches that increased engagement and sales by 30%, while using data-driven insights to enhance the loyalty program, improving user experience and personalization.
2020-2023
WESTERN POWER SPORTS (WPS)
As the Lead Designer, I directed a team and the design efforts for seven brands, increasing brand awareness by 500%, contributing to a 20% growth in overall brand performance.
2016-2020
BLACKTSHIRT.COM
I managed all strategic design processes and business operations across eCommerce, web, digital, print, social media, and video production, driving over 800% revenue growth through creative marketing campaigns and brand awareness. By leading client growth and team innovation, I set artistic direction and aligned marketing strategies with business objectives, resulting in significant B2B/B2C success and optimized internal logistics.