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JAMES CAMPBELL
creative director | animator
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Winch Product - Open Trail
Project type
Print Design
Web Design
Digital Ad Design
Role
Creative Direction
Lead Designer
Company
Western Power Sports
Open Trail
Campaign
Open Trail Winch Product Launch
Welcome to the Open Trail winch product launch campaign. Prior to any actual GTM strategies, a product would roll out with a couple of digital and print ads. This and the windshield launch project were part of my creative strategy development in making the launches and actual experience. From an ad online or in a magazine all the way through to the dealership, involving personal interaction with some products.
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